By now, we’ve heard it all. Marketing Here's the Data That Proves Nike's Colin Kaepernick Ad Is Seriously Smart Marketing A host of recent surveys and reports proves Nike's controversial move makes total business sense. Nike's Segmentation Targeting Positioning Marketing Strategy ... 4. Market Segmentation Nike had segmented their customers into four categories which are demographic, geographic psychographic, and behavioral segmentation. In many ways, it is the Coca Cola of its industry. “I can’t, I can’t, I did it”. Most marketing occurs in the United States for Nike, but this is to increase the market share of their athletic apparel more than it is to advertise their footwear. Nike continues to grow because of its older demographics promoting their products by word of mouth. It consists of rockers and rappers, artists and thinkers, entrepreneurs, athletes and other individuals – and not just professionals, but regular people, too. Nike spent more than $3.2 billion to run ads in major media from 1995 through 2012. The numbers that Nike is able to bring in are staggering. No single customer accounted for more than 10% of Nike’s overall sales in the last year, proving that the company has a very diversified market. Demographic Variables: Demographic segmentation is a factor used by Nike to target individuals according to their age, life-cycle stage, gender, occupation, and generation. By looking at social media audiences discussing the campaign, and Nike’s conversation overall, we can go further than the surveys to showcase how brilliant the marketing … That may not be enough for their demographic segments. Who is the segment of p… From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors, 37 Athletic Apparel Industry Statistics and Trends, 31 Sneaker Industry Statistics and Trends, 45 Shoe Industry Statistics, Trends & Analysis, 20 Retail Apparel Industry Statistics, Trends & Analysis, "From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors. App. The glory days of athlete partnerships with Michael Jordan and other top superstars has not been replicated in recent years, which means Nike is fueled by the brand loyalty it generated over 20 years ago in some instances. Nike has managed focusing at the segmented groups comprehensively due to markets with similar and related needs. Just 850+ stores generate over $27 billion of revenues every year. ", 32 Marvelous Dr. Norman Vincent Peale Quotes, Tesla SWOT Analysis (2021): 28 Biggest Strengths and Weaknesses, 14 Core Values of Amazon: Its Mission and Vision Statement, Is AliExpress Legit and Safe: 15 Tips for Buyers, How Does Zoom Make Money: Business Model Explained, A Look at Southwest Airlines Mission Statement: 10 Key Takeaways, Apple’s Mission Statement and Vision Statement Explained, How Does WhatsApp Make Money: Business Model & Revenue Explained, How Does Discord Make Money: Explanation of Business Model, Is Mercari Legit and Safe: 15 Tips for Buyers and Sellers, NEO PI-R Explained: Neuroticism vs Extraversion vs Openness vs Agreeableness vs Conscientiousness. Market segmentation in Nike has made the organization more effective in meeting the exact wants and needs of the target market. Demographics may not be sexy, but it is vital to brands looking to identify regional markets with the best potential for growth in their particular market segment. Nike's ad campaign with Colin Kaepernick hit the company's 18-to-29-year old male target audience. Nike has done its homework and knows its customer demographics, and thus believes a large majority of its core consumers will support its decision to utilize Kaepernick as a spokesperson. By now, we’ve heard it all. Nike uses different advertising models depending on the segment in the target market. Why Under Armour S Michael Phelps Ad Is One Of The Most Shared . Nike targets US consumers with their branded products more than any other nation in the world today. More than 12.6 million people “like” the brand on Facebook and Nike has more than 1 million followers on Twitter. Home » Statistics » 16 Amazing Nike Demographics. Before we had things like Facebook and Google that let you target your customer’s interests, intent, and behaviors, - the things that make up psychographic segmentation - all we had was demographic data. They’ve been able to accomplish this by understanding their core demographics. Adidas uses different types of segmentation to break a bigger market into small customer groups. Being present in footwear, sports equipment, clothing and many others Nike uses differentiated targeting strategy.Produc… Nike targets households and teens that have a particular desire to look athletic and fashionable at the same time. Nike also supply so many colors for women choice. North American sales for Nike are still 2.5x greater than the next closest market, which is Western Europe. The primary target of any organization is the ability to anticipate and satisfy customers needs and wants. Marital status 5. Nike is one of the pioneers in marketing and has one of the strongest Marketing Mix. He did not surrender, he does not find any excuses and he wants to change his life and find his greatness. Segmentation, targeting, positioning in the Marketing strategy of Nike – Nike uses psychographic segmentation variables to make its offerings more attractive to the target customers. “What was Nike thinking?” said Trump. • The goal is to equip teens under the age of 20 with athletic apparel, especially in sports like football and soccer. For the older demographics, this representation is of NBA championships and other moments of sporting glory. Nike target on different type of segment that to fulfill customers need. Greater China revenues grew 19.4% year-over-year to $1.4 billion in 1H15. That comes from just 858 total retail stores worldwide. 2. designing of product destination 12. Revenues from men’s training products are more than double that of women’s training products for the brand. CONCLUSION/RECOMMENDATIONS • Nike has shown good growth momentum & increase in stock prices • Nike should move forward with the changing trend of the market • Company has good brand image but at present most of the revenue comes from footwear segment • Nike should capitalize on its brand image to capture the market share of apparel product line as well. From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors, 18 Incredible Nike Demographic Segmentation, 37 Athletic Apparel Industry Statistics and Trends, 31 Sneaker Industry Statistics and Trends, 45 Shoe Industry Statistics, Trends & Analysis, 23 Performance Apparel Industry Statistics, Trends &…, "From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors. Nike is one of the pioneers of the manufacturing outsourcing strategy. To become a legend, you must do more than just dress the part. Outside of North America, Western Europe is the largest geographic demographic for this brand. The company is focused on targeting and strengthening its brand with the next generation of athletes in the 14- to 19-year-old age group. Blog / ‘Nike Knew Their Target Market’- a Note about the Kaepernick Ad ‘Nike Knew Their Target Market’- a Note about the Kaepernick Ad September 14, 2018. Let us take the best example of Nike. No. In Indonesia, a worker was locked in a factory room for 7 days under military interrogation because of suspected unionization activities. Every socioeconomic demographic has at least one core target area for Nike. Nike has separated their products by different age group which is mainly between 15-55 years old and by a … This means the targeted age demographics that are key to Nike’s growth are under-achieving because the brand is actually over-achieving outside of its targeted demographic segments. Nike has vowed to remove social barriers and promote women's sneaker culture, as the female sportswear market grows steadily. 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