Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. It certainly is that, as well as a comprehensive discussion on the numerous aspects and shifts in fashion. This book is much more than a review of fashion. A solid, hard-hitting, and uncompromising journalistic look at the fashion industry. Not an entertaining read but overall worth reading. The End of Fashion: The Mass Marketing of the Clothing Business Forever - Ebook written by Teri Agins. Buy a cheap copy of The End of Fashion: The Mass Marketing Of The Clothing Business by Teri Agins 0688151604 9780688151607 - A gently used book at a great low price. While it's outdated at this stage (the book was published in the early noughties), the comprehensive background into some of the industry's major players is fascinating. If you want to run a fashion house these books bascially give you the blue print of how things work. --Andre Leon Talley, editor at large, "Vogue?No other writer has the combined wit, style, sources, and fashion industry savvy to match the "Wall Street Journal's Teri Agins, and it's all on display in "The End of Fashion. Find all the books, read about the author, and more. ?--"New York Times? Indeed, one need look no further than the Gap to see proof of this. Digital Marketing Strategy: An Integrated Approach to Online Marketing, The Nuclear Effect: The 6 Pillars of Building a 7+ Figure Online Business, The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands, 3 Months to No.1: The "No-Nonsense" SEO Playbook for Getting Your Website Found on Google, The Fashion Designer Survival Guide, Revised and Expanded Edition: Start and Run Your Own Fashion Business. Discount books. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Bring your club to Amazon Book Clubs, start a new book club and invite your friends to join, or find a club that’s right for you for free. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling. Photos. --"The Boston Globe""The End of Fashion rips into the seamy underbelly of a world where marketing is king, and often the emperor has no clothes." A very well written book that gives readers so much information about how the clothing industry has evolved. Please try again. Barneys New York and Ultimo in Chicago were among the handful of stores whose fashion-forward clientele craved the labels with the most buzz. A solid, hard-hitting, and uncompromising journalistic look at the fashion industry. As Donna Karan discovered when she went to Wall Street, fashion's connection to the real world is frequently tenuous. Highlight, take notes, and search in the book, In this edition, page numbers are just like the physical edition. Indeed, one need look no further than the Gap to see proof of this. Help others learn more about this product by uploading a video! The depth of reporting makes this essential reading not just for "fashionistas, " but anyone interested in how business really works-or fails-in this dizzying world of art, culture, entertainment, and finance. Reviewed in the United States on October 25, 2015. The story is traced through various players, from Armani to Ungaro and Zoran. The Fashion Business Manual: An Illustrated Guide to Building a Fashion Brand, The Complete Guide to Facebook Advertising, Social Media Marketing Workbook: How to Use Social Media for Business, Digital Marketing Strategy: An Integrated Approach to Online Marketing, The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands, The Nuclear Effect: The 6 Pillars of Building a 7+ Figure Online Business, Overdressed: The Shockingly High Cost of Cheap Fashion, The Conscious Closet: The Revolutionary Guide to Looking Good While Doing Good, Marketing Fashion, Second edition: Strategy, Branding and Promotion, Little Dictionary of Fashion, The: A Guide to Dress Sense for Every Woman, ?It ought to be required reading for peoople who think they might like to be clothing designers. Read this book using Google Play Books app on your PC, android, iOS devices. "The End of Fashion should be required reading for everyone in our industry." This book is an amazing and exciting insight into the world of high fashion! A reader may want to call for a pox on all the fashion houses (which is probably not the author's plan). The influence of Armani on Tinseltown and Donna Karan on Wall Street are also analyzed with verve and clear-sightedness. The stories are all about the 90s and become somewhat irrelevant today. --This text refers to the, Dispensing with the idea that fashion designers are unpredictable geniuses sequestered in creative isolation from vulgar commerce, Agins, who covers the fashion industry for the Wall Street Journal, has taken a long, hard look at style in the '90s and come back with a compelling report on why big business has forever altered what we wear. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required. Not an entertaining read but overall worth reading. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. It is chi-chi and edgy, frou-frou and funky and up-to-here with arrant snobbery. Thought he was just a Target and QVC newbee. In the end, this story is about the triumph of marketing; Agins demonstrates how changes in our culture, e.g., more casual dress, have changed the fashion business. A very well written book that gives readers so much information about how the clothing industry has evolved. Please try again. Indeed, one need look no further than the Gap to see proof of this. Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. role of Hollywood, TV, celebrity endorsements, and so on). Use the Amazon App to scan ISBNs and compare prices. Reviewed in the United States on May 9, 2014. Brief content visible, double tap to read full content. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Could read over and over! In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing.